Amy Blumkin is a marketing executive who creates outstanding programs and experiences that connect brands with consumers and drive results. Her passion lies in developing strategies based on consumer insights and then bringing these ideas to life in a way that manifests a strong linkage with the brand.
As Chief Marketing Officer for the NY/NJ Super Bowl Host Committee, she led a team that was responsible for creating the brand positioning, messaging and programs that carried the Host Committee from inception to successful execution. Together with her team, she developed the website, digital and social media strategies resulting in the highly visible and successful Social Media Communications Center. She also conceived and launched an interactive, experiential mobile tour – the first ever associated with a Super Bowl. The “Join the Huddle Tour” ensured that the reach of the Super Bowl was felt across New York and New Jersey. Amy discusses the core marketing components and strategy behind the successful NY/NJ Super Bowl marketing campaign as a Featured Alumni in the Harvard Business School article, Team Players.
Amy was featured in A Season of Firsts, an article in the Millburn • Short Hills Magazine, for her work on the Super Bowl. She is also a frequent panelist, most recently at the 7th Annual Network on Lake Hopatcong event.
Her marketing and strategic-planning career spans over 20 years working for some of the top tier marketing and sales organizations in the world. In addition to the NY/NJ Super Bowl Host Committee, her experience includes sales and marketing positions within AT&T, American Express and the Walt Disney Company.
She is known for her ability to lead, inspire, organize and execute complicated projects. While at Disney, she developed marketing and sales plans for some of Walt Disney World’s newer efforts, including the Animal Kingdom. Throughout her years at Disney, and after, as a consultant, she led the marketing division’s annual operating plan. As well, she developed training programs to improve the strategic thinking for advertising input; coached senior management, and redesigned marketing operational flows and processes. After leaving Disney, she was a freelance marketing executive, aiding companies ranging from start-ups to non-profits to Fortune 500 companies.
Specialties: Strategy, planning, branding and identity; leadership development; and event marketing.